Official journal of the european marketing academy marketing. Prior work the paper is trying to build on the current body of knowledge in the field of e marketing by preparing a complete archive of the past publications in the field of e marketing from 2003 to 2010. Researchers usually conduct market research through surveys in order to collect information from customers or potential customers. The marketing policy of windows 95 governed by microsoft has shown the influence and power of opinion leaders rosen 2000. Contact us if you experience any difficulty logging in. It aims to encourage and provide international publication to researchers, scientists, and engineers. There are no charges for publishing with inderscience, unless you require your article to be open access oa. There are few indicators in measuring the brand health such as time on site, repeat visitors, social likes, subscriptions, and bounce rates. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Articles dealing with issues relating to marketing strategy, ethics, product management, communications, pricing and price determination, distribution sales.
Developing marketing strategies for enhancing the use of solar energy products anupamaa s chavan 74 chapter 5 marketing strategies an overview marketing strategy is a broad plan for achieving marketing objectives. Journal of business and management chapman university. International journal of research in marketing elsevier. It is the premier outlet for substantive research in marketing. A research article is a primary source in which it reports the methods and results of an original study performed by the authors. Articles in this journal will be published online as quickly as possible after acceptance. Information systems is and information technology it journals figure 2. The launch of a new copd journal journal of the copd foundation. Jbr invites manuscripts particularly in the areas of accounting, buying behavior, finance, international business, management, marketing, and risk and insurance. Global journal of management and business research. Business and marketing strategies research articlesomics.
All articles for this journal must be submitted using our online submissions system. Analyzing the effectiveness of marketing strategies in the. Journal articles are most often primary research articles. Contains scholarly research from marketing faculty as well as senior honors theses. The jmcbem is indexed in econpapers and ideasrepec. Marketing planning, market orientation and business performance.
Banking research studies banking provides banking technology research and banking consulting services to the global financial services industry. Inluence of tobacco marketing on smoking behavior the relationship between tobacco marketing and smoking behavior, particularly among adolescents, has been extensively researched. Jorm encourages new ideas or new perspectives on existing research. E marketing is an international journal for publishing management research papers. Journal of marketing volume 84, number 3, may 01, 2020. The marketing policy of windows 95 governed by microsoft has shown the influence and power of. Journal of marketing and consumer behaviour in emerging markets. In order to analyse the marketing environment, in which gsk currently operate in, it is important to understand the concept of marketing environment which is the external forces that directly or indirectly influence an organisations acquisition of input and generation outputs dibb et al.
Worldwide faculty perceptions of marketing journals. Since its founding in 1936, jm has played a significant role in shaping the. If you have an individual subscription to this content, or if you have purchased this content through pay per article within the past 24 hours, you can gain access by logging in with your username and password here. Though the free publications may be better read than journals, they cannot provide the worldwide approval that accompanies a major trial in an international journal.
Citescore values are based on citation counts in a given year e. Research on organizations and the natural environment, 1992present. Nunc augue metus, mollis vehicula, dapibus eget, convallis nec, massa. Scholarly articles factors of customer satisfaction on services. In the study, first we examine the nature of relationship marketing. Our digital special issue of marketing news takes a look at best practices during the coronavirus pandemic and inspiration for marketers to look to the future. Out of those, 27 papers met the required criteria and were included in the study. Their time and effort greatly contributed to the journal of business and management. Journal of digital media management provides a vital professional resource that accomplishes three important objectives for the field of digital asset management. The term scholarly journal applies to scholarly publications in all fields. Employing the marketing mix to alleviate experiences of donor sacrifice. International journal of internet marketing and advertising. Volume 26, 2020 vol 25, 2019 vol 24, 2018 vol 23, 2017 vol 22, 2016 vol 21, 2015 vol 20, 2014 vol 19, 20 vol 18, 2012 vol 17, 2011 vol 16, 2010 vol 15, 2009 vol 14, 2008 vol, 2007 vol 12.
A comprehensive collection of links to academic marketing journals, brought to you by the marketing and marketing research group of tilburg university. If you have an individual subscription to this content, or if you have purchased this content through pay per article within the past 24 hours, you can gain access by. This site also contains links to marketing related journals and to marketing magazines. Prior work the paper is trying to build on the current body of knowledge in the field of emarketing by preparing a complete archive of the past publications in the field of emarketing from 2003 to 2010. For example, if the current year is 2008 and a journal has a 5 year moving wall, articles from the year 2002 are available. International journal of enterprise compuinternational. Since its founding in 1936, jm has played a significant role in shaping the content and boundaries of the.
Marketing scholarly journal omics international journal. Researchers usually conduct market research through surveys in order to collect information from customers or. Most downloaded industrial marketing management articles elsevier. The impact of social media content marketing smcm towards. The most downloaded articles from industrial marketing management in the last. Official journal of the european marketing academy. Rust the role of marketing as marketing gains increasing prominence as an orientation that everyone in the organization shares and as a.
There are still limited studies on the impact of social media content marketing smcm towards brand health. Fourth we empirically test the role of relationship marketing. This chapter examines the evidence base for how these marketing efforts affect initial uptake and continued use of tobacco by adolescents and by the general population. The selected articles were published between 1999 and 2015 and meet the following requirements. Building on a great tradition of global marketing scholarship, ijrm aims to contribute substantially to the field of marketing research by providing. Article pdf available march 2014 with 20,177 reads. The journal of business research jbr is intended to be an outlet for theoretical and empirical research contributions for scholars and practitioners in the business field. It has been accepted for inclusion in patient experience journal by an authorized editor of patient experience journal. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. The journal of marketing and consumer behaviour in emerging markets jmcbem is an open access journal. All contents covered in the course material and sessions also practice sessions and guest lectures exam.
Prufungsamt wirtschaftswissenschaften pam exclusively. Pdf international journal of marketing research worldacademic. Most downloaded industrial marketing management articles. Customer satisfaction is a goal of each organization bagdoniene and hopeniene, 2005. The submission of manuscripts is free of fee payment. Journal of community and applied social psychology.
This site also contains links to marketingrelated journals and to marketing magazines. The conception of customer satisfaction on services. Sometimes, an article describes a new tool or method. If you have access to a journal via a society or association membership, please browse to your society journal, select an article to view, and follow the instructions in this box. Journals with no new volumes being added to the archive. These types of articles have different aims and requirements. Going back to the 19501990 year as the authors szwarc 2005 and hill et al. All journal articles featured in journal of marketing management vol 36 issue 56. It measures the awareness of the brand for longterm period thus develop the brand equity. Marketing global journal of management and business.
Marketing planning, market orientation and business. Sources of scholarly publications in marketing, advertising, and public relations. Ultimately, however, medical journals are probably more useful to pharmaceutical companies for publishing trials than they are for advertising. Journal of marketing and consumer behaviour in emerging. Most downloaded international journal of research in marketing. Journal of marketing research volume 57, number 3, jun 01, 2020. The journal of marketing jm develops and disseminates knowledge about realworld marketing questions relevant to scholars, educators, managers, consumers, policy makers and other societal stakeholders. In order to analyse the marketing environment, in which gsk currently operate in, it is important to understand the concept of marketing environment which is the external forces that directly or indirectly influence an organisations acquisition of input and generation outputs dibb et. Pdf excellent insurance companies are blending all the 3ps of services marketing in their marketing activities to retain existing. Third we conceptualize the role of relationship marketing to competitive marketing strategy. The launch of a new copd journal journal of the copd. A full statement of our ethical guidelines for authors pdf is available.